So, I run into this a lot: I often have a series of logos or icons of varying sizes and proportions, and I want to line them up all next to each other so they look nice. This is a common design element on websites that feature customer logos, publications, or associations.

There’s something on just about every website on the internet. It’s nestled at the bottom of nearly every website next to the link back to a narcissistic agency, and the privacy policy. It’s a special phrase that few know much of anything about.

Many businesses recognize their website as their single most important marketing tool. Well, they’re not wrong. Without a website, they don’t get to participate in the broad range of data-driven, ROI proven digital marketing strategies that their more successful competitors undertake.